a selection of my work

Brand Design
Website Design
Webflow Development

Sprig & Sprout

Check out the work >
Website refresh for a Vietnamese restaurant focusing on increasing direct online orders

Project completed while at Slam Media Lab.

🚧 Currently under development

Sprig & Sprout

Webflow Development
Search Engine Optimization (SEO)
Quality and scalable Webflow development to suit a fast-moving marketing and design team
🚧 Currently under development

Enigma

Website Design
Webflow Development

Slam Media Lab

Check out the work >
Robust marketing website for a fast-moving agency delivering high-impact designs

Project completed while at Slam Media Lab.

🚧 Currently under development

Slam Media Lab

Webflow Development
Website Design
New service page design and Webflow development for Vancouver based cosmetic surgery clinic.
🚧 Currently under development

8 West Clinic

Webflow Development

Twigs Paper

Twigs Paper is an eco-friendly paper products e-commerce store. They have a beautifully curated website with products that are equally as beautiful. This Webflow development is done as practice to create responsive sites and as my take on Flux Academy's Design Challenge for June 2021.

Development Criteria

The challenge highlights the following as elements for evaluation:

  • How visually similar the development is to the original
  • Class usage efficiency
  • Load speed
  • CMS simplicity (if applicable)
  • Responsiveness
  • Animations
  • Layout efficiency
  • Element usage efficiency (ex. no extra divs)

The Process

Replicating or recreating the general look of a website is pretty straightforward, but nailing small details can be challenging. In the case of Twigs Paper's homepage, every section had slightly different layout and different animation. As much as I want to say it was easy recreating Twigs Paper's homepage, it was not all straightforward.

I used a combination of the CSS Peeper extension and Chrome DevTools to inspect the make of each web element. This process was lengthy but I gathered a lot of information on class, div, and animation specifics. Specifically how they all responded to different screen sizes.

Aside from native customization-abilities in Webflow, some elements and interaction required custom code. Below are a few of the custom elements.

Custom Fonts

Twigs Paper's site uses custom fonts purchased from Klim Type Foundry, specifically they use Tiempos and Calibre. I was able to download test fonts to use for free. Custom fonts can easily be implemented on Webflow.

CSS Customization

CSS code was added to customize scroll bar colors, select hover interactions, and text selection color.

Custom Slider Using Slick

The slider in "Our Best Seller" section uses slick slider by Ken Wheeler. Slide styling and customization was done through HTML.

The Result

The overall development was a lot of fun and I think it turned out really well! Check out the live site to see all the custom interactions - I must say The Papestielliz did a killer job on the design. If you're interested in seeing my development up close, you can clone the site on Webflow.

After a lot of waiting, the challenge results were finally announced in November: I WON the challenge! 🎉

Check out the challenge review below and see all the other top entries!

Check out the work >
Recreating a beautiful e-commerce experience
🚧 Currently under development

Twigs Paper

Website Design
Webflow Development
Custom website for Vancouver-based agricultural startup
🚧 Currently under development

Verdi

Webflow Development
Website Design
Membership Access

La Chaine Vancouver

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A web refresh for Chaîne des Rôtisseurs of Vancouver to highlight fine dining events and culinary professionals.
🚧 Currently under development

La Chaine Vancouver

Website Design
Webflow Development
Website Maintenance
Ongoing Webflow maintenance and homepage redesign for Toronto-based FinTech software startup
🚧 Currently under development

Fluence Tech

Webflow Development
Webflow development for Canada's largest independent, female-led, and employee-owned PR agency.
🚧 Currently under development

Media Profile

Website Design
Webflow Development

Community Skills Initiative

Check out the work >
A multi-language website to promote free online learning resources

Project completed while at Slam Media Lab.

🚧 Currently under development

Community Skills Initiative

Website Design
Webflow Development

Gallant Investment Partner

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Website redesign for a global investment company
🚧 Currently under development

Gallant Investment Partner

WordPress Migration
Webflow Development

International Aviation Marketing

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WordPress to Webflow migration for an international helicopter sales, acquisition and advisory company
🚧 Currently under development

International Aviation Marketing

WordPress Migration
Webflow Development

Popcorn Digital

Check out the work >
WordPress to Webflow migration for Vancouver based creative marketing agency
🚧 Currently under development

Popcorn Digital

Website Design

UNDR Staking Pool

This redesign is completed for Flux Academy's Design Challenge for PoolUnder (UNDR), a staking pool on the Cardano blockchain network.

Redesigned hero section for UNDR

The Goal

Pál, the operator of PoolUnder, wanted to further refine his landing page. He had already paid for a few re-designs but is not 100% happy with them. His ideal landing page would target broad spectrum of users that are interested in earning through cryptocurrency holdings. He wanted the page to be simple, informative, and serve three main objectives:

  1. Provide content so users learn about staking on the Cardano network
  2. Feature a tool, staking reward calculator, for users to see how much they can earn
  3. Showcase staking expertise and pool's performance, so users are happy to delegate their shares to the pool

Design Audit

Redesigns client had paid for but was not happy with

After looking through the existing re-design, I thought the page already looked pretty good - it had good visual graphics, color pairing, decent copy, and design hierarchy. I was unsure if I could make small changes to the existing design to improve it. So, I decided to completely revamp the design from scratch.

Snippets of design inspiration provided by client

With reference to design inspirations provided by Pál, and his focus on user journey with the use of Visual Attention Software, I summarized key features to include in my redesign:

  • Use of vibrant or variety of colors
  • Use of slider feature to display content
  • Strong design hierarchy and contrast to guide user's attention
  • Use of easy-to-understand language throughout page copy

My Redesign

My redesign is based on the above identified key features.

My landing page redesign for UNDR

Color

Because all of Pál's design inspiration (Stripe, Syslog-ng, Pure Storage) had colorful features - I wanted to incorporate as many colors as I can without over-doing it and turning the page into a visual mess. To achieve this, I selected three main colors and used gradients of these colors as much as I can throughout the site. I found gradients help with the overall visual appeal and it also bring attention to areas where there is the most contrast.

Colors chosen for site

Slider feature

Pál expressed that he needed a slider to display content. Because of this, I incorporated the use of tabs in the "how does it work" section. The use of tabs helped breakdown the text-heavy section into digestible chunks so users are less likely to be overwhelmed.

Strong design hierarchy

The redesign features clear distinction between headings and paragraphs. On top of that, I was able to use background gradients to guide user's visual attention to important sections like the CTA button in the hero section, the potential earning numbers in the rewards calculator section, and the pool's KPI in the performance metrics section. The design hierarchy is validated using 3M's VAS.

3M's VAS analysis on redesigned hero section

Easy-to-understand language

To achieve Pál's goal of providing educational content for users to learn about staking, I edited the page copy to be reader friendly for users with little crypto-knowledge.

Check out the work >
Creating the perfect landing page for a crypto staking pool
🚧 Currently under development

UNDR Staking Pool

Brand Design
Website Design
Webflow Development

Lost Wandering

Lost Wandering is an adventure blog that provides information on hiking trails and travel destinations. It is an ongoing personal project to document my travels, feature my photography, and inspire others to get outdoors.

The goal

Design and develop a responsive blog that is SEO-optimized and celebrates landscape imagery.

WordPress to Webflow

This blog was started in 2019 on WordPress, and was transferred to Webflow in April of 2021.

Check out the work >
A curated adventure blog for telling stories of travel & the great outdoor
🚧 Currently under development

Lost Wandering

Website Design
Webflow Development

Viva Cafe

The Project

Redesign and develop a simple and approachable web presence for Viva Cafe.

Check out the work >
Custom website for a local-favourite coffee and pastry shop
🚧 Currently under development

Viva Cafe

Website Design
Webflow Development

A&D Engineering

The Project

Redesign and develop a modern website for a software sales representative in Asia.

Check out the work >
A modern web front for selling a structural design and analysis program
🚧 Currently under development

A&D Engineering

Nancy Peng

Web Designer & Webflow Developer.

I work with entrepreneurs, marketing teams, and brand designers to create custom marketing websites for businesses across industries.

work inquiries

Website design or redesign
Webflow development
WordPress to Webflow migration
Website audit
Web automations
[...]

Send me a message via email. I respond to all inquiries in 24-48 hours.

about me

I'm Nancy, and I specialize in helping businesses build scalable, performant, and easy-to-maintain websites so they can move fast and focus on what they do best.

testimonials

Nancy has been instrumental in developing and enhancing websites for our clients and our own website, showcasing a level of professionalism that sets her apart. Her commitment to delivering high-quality work is evident in every project she handles, resulting in enhanced user experiences and client satisfaction. I wholeheartedly recommend her to anyone looking to elevate their web presence.
Dennis Pang
- Principal & Agency Director @ Popcorn
We collaborated with Nancy on a client project to migrate a neglected WordPress site to WebFlow. Her efficient, high-quality work significantly reduced admin costs, making the site effortlessly maintainable by non-technical users. Nancy surpassed expectations with her attention to detail and expertise with WebFlow CMS features.
Alex McKeachie
- Principal Consultant @ Silius Technologies Inc.
Nancy demonstrated an exceptional ability to identify and fix critical issues that were hindering our site's performance. She meticulously cleaned up the website architecture, ensuring it was optimized for speed, security, and usability. Her attention to detail and technical expertise were evident in every interaction. Nancy is a rare find – a talented developer who not only excels in her craft but also understands the broader business and marketing context.
Marisa Ruffles
- Chief Marketing Officer @ Fluence Technologies
Working with Nancy has been great! She's organized, professional, and thorough. Her expertise and knowledge in Webflow has greatly helped us improve our website's design, functionality, and speed. Quick turnaround times, great communication.
TOM LEE
- Senior Content Strategist @ Excedr
Working with Nancy has been a game-changer for our web projects. Her exceptional design skills and Webflow expertise have consistently delivered stunning, user-friendly websites that exceed our clients' expectations. Additionally, Nancy's wonderful personality and responsiveness make her a pleasure to work with.
Andrew Wong
Nancy was fast, accurate, responsive and understood exactly what we wanted. She met all deliveries ahead of scheduled and responded promptly to any questions with clear videos that helped us to understand how to maintain the site going forward. Five star service all around!
Tamara LechneR
- Co-Founder @ Apricity

brands I've worked with